This Privacy Policy explains how PT Paragon Technology and Innovation handles personal data collected from you online (such as through our social media, websites, or brand commerce websites) and offline (such as data collection at retail locations and direct promotional activities), collectively referred to as "services". This Privacy Policy outlines the types of personal data we collect and process, how we may use and share that data, and the choices available to you regarding our handling of your data.

What We Collect

Information We Collect Directly From You

We collect information that you directly provide to us, such as when you register an account on our website, brand e-commerce websites, subscribe to our newsletter, express interest in our vouchers, or interact with us on social media. The types of personal data we may collect directly from you include:

  • Contact information, such as your name, date of birth, email address, phone number, Instagram account, and your profession.
  • Address details, including street name, area, city, province, and country.
  • Skin-related information, such as skin type, skin issues, and your skin color.
  • Product information, including the makeup products you own and how you became aware of our products.
  • Any other information you choose to provide.

Information About Your Use of Our Services

We collect information about your usage of our Services, such as purchasing our products on our official brand e-commerce websites or products you express interest in. If you purchase one of our products from our official Brand Commerce websites, we collect your purchase order data, including the products purchased, the quantity of products, total order price, and any vouchers used in the transaction. We may also collect your personal data, such as your name, email, and phone number, and your address as necessary information for order delivery. If you use our sharing feature to inform your friends about our products, we may collect that information as well.

Information We Collect From Other Sources

When you access our Services through social networks, we collect information from those social networks in accordance with your social network settings. If you interact with us on social media, we will collect information about those interactions. The information we collect may include your name, image, social media handle or username, and email address associated with your social media account. We may also collect information about you from third parties, including publicly available sources or friends who share our products on their sharing channels.

Automatically Collected Information

When you visit our website, we automatically collect certain information. To collect this information, we may use cookies and similar technologies. "Cookies" are text files sent by a website to a visitor's computer or other device connected to the internet to uniquely identify the visitor's browser or to store information or settings in the browser. We may also collect information about your online activities over time and on third-party websites. The automatically collected information may include:

  • URLs that refer visitors to our website.Search terms used to reach our website.
  • Details about the device used to access our website, such as IP address, browser information, device information, and operating system information.
  • Details about your interaction with our website, including the date, time, duration of your visit, specific pages visited during your visit, and marketing emails you open.
  • Usage information, such as the number and frequency of visitors to our website.

We may associate this information with your newsletter if you subscribe, the device you use to access our Services, and the email or social media account you use to connect with us.

Payment Information

If you purchase our products from our official Brand Commerce website, you will need to complete the payment using our integrated payment methods. We work with Xendit, a payment gateway provider, which will collect your payment information according to the method you choose. All your data will be encrypted following the Payment Card Industry Data Security Standard (PCI-DSS). All payment gateways comply with the standards set by PCI-DSS, managed by the PCI Security Standards Council, a collaborative effort of brands such as Visa, MasterCard, American Express, and Discover. Xendit is already compliant with these standards. PCI-DSS requirements help ensure the secure handling of credit card information by our official Brand Commerce store and its service providers. For more information, you may want to read Xendit's Terms of Service or Privacy Statement.

Third-Party Services

In general, third-party providers used by us will only collect, use, and disclose your information to the extent necessary to enable them to perform the services they provide to us. However, certain third-party service providers (such as Xendit) have their own privacy policies regarding the information we must provide to them for your purchase-related transactions. For these providers, we recommend that you read their privacy policies so you can understand how your personal information will be handled by these providers. We also work with Shipping Providers and other Logistics Partners, who have their own privacy policies regarding the information we need to provide to them for your delivery-related transactions. Once you leave our store's website or are redirected to a third-party website or application, you are no longer governed by this Privacy Policy or our website's Terms of Service.

Third-Party Advertising and Analytics Services

We may allow third parties to provide analytics services and serve advertisements on our behalf across the internet and in mobile applications. These entities may use cookies and other technologies to collect information about your use of our Services and other websites and applications, including your IP address, web browser, mobile network information, pages viewed, time spent on pages or in apps, and links clicked. This information may be used by us and these entities for purposes such as analyzing and tracking data, determining the popularity of certain products or content, delivering targeted advertisements and content to your interests on our Services and other websites, and better understanding your online activity.

How We Use Your Information

We may use the information we collect to deliver the products you purchase on our official brand e-commerce websites, enhance your experience while browsing our website, customize your newsletter subscriptions and our interactions with you, as well as to provide, maintain, and improve our services.

We may also use the information we collect to:

  • Communicate with you about our Services, including informing you about products and services that may interest you.
  • Facilitate your engagement with the Services, such as allowing you to submit comments and product reviews.
  • Notify you about the launch dates of our new products, new product information, and brand-related information.
  • Provide promotional offers and giveaways.
  • Conduct or manage surveys and other market research.

How We May Share Your Information

We may share the information we collect with:

  • Selected partners as part of jointly sponsored promotions.
  • To comply with legal obligations or regulations, protect and defend our rights or property, protect the safety of our customers and users of our website, or protect against legal liability.
  • In connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business by another company.
  • Among and between our current and future affiliates, subsidiaries, and other companies under common control and ownership.

When you provide a product review or other content, that content may be reviewed by our team, and selected product reviews may be publicly posted. Other website visitors may be able to see your name or other information about you that you post, such as social media accounts or your username.

Your Rights

Opting Out of Newsletters

You can unsubscribe from our newsletters at any time by following the instructions included in the email. If you choose not to receive such communications, please note that we may still send you non-promotional emails (such as emails about changes in our legal terms or privacy policies).

Limiting Cookies

Most web browsers are set to accept cookies by default. You can typically choose to set your browser to remove or reject browser cookies. Please note that if you choose to remove or reject cookies, this could affect the availability and functionality of our website.


Our Services are not designed for children and we do not knowingly collect personal data from children (under 12 years of age). If you have reason to believe that a child has provided personal data to us, please contact us at, and we will review and delete such information from our database if it is proven to be children's data.

Links to Other Websites and Third-Party Content

We may provide links to third-party websites, services, and applications, such as Instagram and other e-commerce websites, that are not operated or controlled by us. This Privacy Policy does not apply to third-party services, and we cannot be responsible for the content, privacy policies, or practices of third-party services. We encourage you to review the privacy policies of any third-party services before providing any information to or through them. Your interactions with features from these third parties are governed by the privacy policy of the third-party service providing the feature.

Changes to Our Privacy Policy

We may change this Privacy Policy from time to time. If we do, we will post the updated policy on our website and indicate when the Privacy Policy was last revised. We will also send an email notification to you that our Privacy Policy has recently changed. You should periodically review our current Privacy Policy to stay informed about our handling of personal data.

Contacting Us

If you have any questions or concerns regarding this Privacy Policy or wish to update your preferences or information with us, please contact us at the address provided below. We will take reasonable and prompt steps to accommodate your request.

PT Paragon Technology and Innovation

Jakarta - 12250, Indonesia

Jl Swadarma Raya Kampung Baru IV No. 1 


Phone: +62 21 584 9070, +62 21 584 9077, +62 21 585 3883, +62 21 585 2494

Fax: +62 21 585 2439